If you want to grow your business you need to market it effectively. And to do that, you should know how to write a marketing plan.
At its core, marketing is about building relationships with your customers. Without marketing, you’ll struggle to get customers to buy your product or use your services.
In that way, it’s one of the most critical elements of your entire operation – from product development to sales and distribution.
When you start out, marketing might be a little ad-hoc – that’s OK. But as you build your business, you should think about writing a marketing plan to help you grow. A marketing plan could form a part of your business plan or it might be a separate document.
What is a marketing plan?
A marketing plan is a document that lets you establish and track your marketing strategy (or strategies) over a period of time.
Let’s say you want to launch a new product or service. While some businesses might develop these first and then consider marketing as an afterthought, a marketing plan helps you make marketing part of the entire process.
You could have a marketing plan that details the overarching marketing strategy for your business, or you might have individual marketing plans outlining different strategies for different goals.
It should be concise, easy-to-read and compelling to help get people on board with your plans whether they’re team members