Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.
Use Google Search Console And Google Trends For Content Ideas
Google Search Console is a great tool for content creation. If you’re partnered with an industrial marketing agency, they will likely use the Search Console to inform you about the health of your website and if there are any loading or security or server issues. The longer you use the Search Console, the more helpful it becomes. The amount of information Search Console collects over the first year of use can be used to optimize rankings of current webpages and find new key terms your visitors are using during their online searches.
Think of Search Console as an insight into your customers’ heads. You’ll be able to gain a deeper understanding of the type of content they’re looking for and the challenges they’re experiencing.
Google Trends is a free tool that gives you insight into buyer needs too, by helping you understand the relative popularity of a search term over time. It will help you plan seasonal demand, understand geographic trends and new markets, and provide trendy content ideas. If you’re a manufacturer