With more people being instructed to shelter at home, work from home and stay in to help stop the spread of the coronavirus, there has been a huge surge in internet traffic.
But during these times of uncertainty, it can be difficult for marketers to navigate the digital landscape. Being empathetic toward your audience and maintaining the integrity of your brand is essential. As the founder and CEO of a media solutions provider, I’ve outlined four tips to help you find this balance:
Stay the course.
When facing a crisis, it might feel like the sky is falling, but stick to your plans. Stay consistent. You might need to revise your digital media plan, but don’t pause or interrupt it. Remain focused on customer acquisition and retention.
Whatever you’re doing, keep doing it if you’re able: email marketing, direct mail, mobile marketing, data appending, search engine optimization, pay-per-click, customer profiling and analytics, etc. If your organization has created and rolled out interactive marketing and highly targeted data campaigns, don’t let them languish.
Revise your messaging.
From my perspective, one of the many challenging things about the coronavirus is the uncertainty. No one knows what’s next; every step might feel like you’re walking a bit further into the unknown. This is