BLOG: Now is the time to double down on your marketing strategy – The Business Journal

Tips & Guides

The question right now is not when should I start marketing again — it is what and how should I be marketing.

Now is the time to be thinking of new and creative ways to drive traffic to your business.

Think about it. Everyone is on their devices, watching TV, following the news, looking for content to consume. Instead of holding back on marketing, now is the perfect time to get your business in front of your target audience and build your brand. There are some quick and affordable fixes and long term marketing investments that you should be making right now to adapt to the ever-changing times.

A simple pop-up

Create a simple pop-up on your website promoting a special, a gift card or a deal that people can purchase directly. Many people want to support local right now and are looking for great deals that they can use now or at a later date, which is great for small businesses. This solution works for brands that do not have an ecommerce site or do, but are wanting to drive sales digitally.

Turn to ecommerce

If you are a brick and mortar that relies on foot traffic, now more than ever is the time to turn your website into an ecommerce site. This will allow people to make direct sales from your website and have