Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content marketing activities successful, then there is no better way rather than implementing effective content marketing plans and strategies – to make sure your content marketing steps are trendy, innovative and eye-catchy.
According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B businesses have been increased who are focusing on implementing a successful content marketing plan. This percentage has reached 69% by the end of January 2020.
CMI research states that the most effective B2B marketers and companies are engaging in investing 40% of their marketing budget on content marketing as of 2019, increased 3% from 2017. Have you ever thought that what you have to do to leg up in this