With strict social distancing measures still in place throughout the U.S., and with so many industries taking a hit during the pandemic, many Americans are considering the next steps in their careers.
For those with a special skill set, from baking to a background in SEO best practices, “there is no better time to start an online business than right now,” says online marketing and business expert Amy Porterfield.
“Right now, people’s minds are opened up around learning something new online,” says Porterfield, both because many people don’t have the option of leaving the house and because “we all have more time.”
An online business is any business where services are exchanged on the Internet. A fitness trainer might do Zoom training sessions with their clients, for example, or an artist might offer Facebook Live courses teaching various arts and crafts.
Porterfield coaches her clients about how to start online businesses. Some of them have had great success. Mother of three Danira Cancinos took Porterfield’s webinars and built an online course teaching businesses and hobbyists how to make, package, and sell perfect caramel apples.
“People struggle with making caramel apples in the baking industry,” says Cancinos. “You have to really scrub your apples before dipping in caramel. Sometimes the caramel just