How to Increase Conversions on Your Subscription-Based Website – Business 2 Community

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Are you looking for a way to improve your subscription-based website? There are now more ways than ever before to implement a membership system into your business. Some business owners create or add SaaS applications, which require a monthly subscription. Another example includes learning management system (LMS) software, which allows users to pay for guides, educational courses, language tutorials, and much more.

Big-name companies like Amazon even have a subscription function that allows consumers to buy products on a schedule that works for them. For example, you could order 2 bags of coffee to arrive every month. If you only drink coffee every once in a while, you could change your subscription to 1 pack every 2 months.

There’s no doubt that subscription services in various capacities can help you grow your business, but you have to know where to get started. A stunning 63% of companies struggle to turn their leads into subscribers. We are going to take a look at how you can boost sales and engagement on your subscription site. All while building a stronger connection with your leads and customers.

Let’s get started!

Offer a Promotion for First-Time Users

Promotions are an excellent way to entice people to give your membership site a chance. The truth is, you can use many of the other marketing strategies you would use on a traditional eCommerce storefront, with a spin.

For example, if you want people to sign up for a monthly subscription for your SaaS application, you