When starting or expanding your SaaS business, you should always spend time creating a strategic marketing plan. This can seem daunting when you consider that there are new SaaS companies sprouting almost daily. The market is predicted to be worth $164.3 billion by 2022.
You need to put in the work to make your SaaS firm stand-out. It’s a daunting task, so make the process easier by setting up an effective B2B SaaS marketing plan.
The methods used for SaaS marketing are different to those associated with traditional marketing. As the goal is to retain subscriptions, your marketing strategy has to focus on earning and continuously maintaining your client’s trust.
Now that we’ve addressed the importance of the customer relationship you may be wondering how you get those customers in the first place. The base of a customer relationship always begins with a solid plan. We’ve broken down some key steps for creating an effective B2B marketing plan for your SaaS company.
Lead clients to you
This sounds like we are stating the obvious, but there’s more to it than meets the eye. You need traffic to your website to make sales. But there are dozens of other sites potential customers could access over yours.
Search engine optimization (SEO) has become the leading way clients find their resources. B2B purchasers will often go straight to Google to find what they’re looking for. The use of SEO is technical and relies a lot on smart analytics