5 Content Marketing Action Items During a Pandemic – Search Engine Journal

Tips & Guides

As the world battles the Coronavirus pandemic, your business and its content marketing action plan must also be suffering from its detrimental impact.

There are certain industries (e.g., restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic.

From the perspective of content marketing, there aren’t really that many people showing interest in these areas.

This means the content that is being put out isn’t attracting qualified leads.

Coronavirus has created tremendous disruption in the digital marketing ecosystem and it is not going away any time soon.

So, do you cut marketing budgets, keep going the way you are, or actually increase the marketing spend?

There are no easy answers here.

But the simple, and for the most part, effective answer is that you should modify your content marketing action plan by seeing it through the COVID-19 prism.

It’s important to remember that your target audience is anxious, scared, economically unstable, and facing a host of challenges and are looking for answers.



The last thing they want is a business trying to convince them to buy its products or services.

So, don’t.

Your content marketing strategy should be mindful of the needs of its audience.

So here are five things you can do.

1. Analysis & Evaluation of Your Existing Strategy

What’s working and what’s not?

This is the question you must first answer.

For instance, if you are investing heavily in Facebook ads, it is time to evaluate this strategy.

Are those ads getting the results you