Marketing is an essential function of any business. It’s how you spread brand awareness, communicate with your audience, and grow your customer base. Without a solid marketing strategy in place, your company won’t get the attention it deserves, and you won’t get the results you desire.
And most companies today realize just how important marketing really is. In fact, data from the World Advertising and Research Center (WARC) estimates that marketing spend will reach over $618 billion by the end of the year.
But any honest marketer will tell you that building a solid marketing plan isn’t always easy. It’s not as simple as putting together a blog post, or ramping up your social media presence. Marketing needs to be strategic in order for it to be effective. That means you need to build campaigns, allocate budget, analyze data, craft a compelling message, and so much more.
The good news is, it’s never too late to invest in your marketing strategy. But it does help to have the right people for the job. Some companies choose to build a robust in-house marketing team, while others outsource their projects to a marketing agency. So how do you know which one will get the best results for your business?
Start by Defining Your Marketing Goals
Before you decide to assemble a marketing team or partner with an agency, I recommend taking a step back, and start by defining your marketing goals. Maybe there are certain skills gaps you’re looking