Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples.
In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.
The first step is to ensure you have clearly articulated marketing goals. The goals should be specific and measurable. For example, do you want to grow inbound leads by 30% over last year? Are you looking to increase conversion rates by 15%? Do you need to increase organic website traffic for certain buying terms? What is your cost per customer acquisition goal?
Once you have defined your goals, consider the following to determine how the agency will help you achieve your goals:
What Do They Specialize In?
An experienced agency will clearly represent what they specialize in on their B2B website. If you look around an agency’s website and don’t have a clue who they work with or what services they offer, run!
Ideally, you want to work with a marketing agency that is experienced in B2B marketing, rather than B2C. Additionally, if you are a service-based business, you want to work with a marketing partner who understands service-based businesses.