On the fourth day of Licensing Week Virtual, Licensing International launched Licensing University to share tips and tricks for both industry experts and those just starting out.
This year, Licensing University went digital to coincide with Licensing Week Virtual. The online-only event included sessions ranging from how to plan for a post-pandemic world to learning the basics of licensing.
“We were able to really think about some of the issues related to the pandemic and how it’s affecting how you plan a marketing plan for the rest of this year and into next year when you’re really uncertain as to what the consumer landscape is going to be like,” says Marty Brochstein, senior vice president, Licensing International.
With speakers including Hamutal Schieber, founder and chief executive officer, Schieber Research, and Scott Harmon, director of laundry innovation, Church & Dwight, the series brought some of thought leaders at the forefront of the licensing industry together to chat about where the industry is as well as where its headed.
The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, founder and chief executive officer, Schieber Research, shared some of the trends and consumer preferences emerging from the market now as we begin to see what life might look like after COVID-19. Her session highlighted how categories such as at-home fitness and ecommerce looks to continue to play a key role in the future even as the world starts to get back to work.
“We do think that there will be, at least on the medium-term, a