LONDON–(BUSINESS WIRE)–Jun 19, 2020–
A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing mix optimization engagement.
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Analyzing the impact of marketing activity across channels, media expenditures, and sales becomes difficult, businesses are increasingly turning towards marketing analytics to simplify this process. The marketing mix strategy is gaining immense popularity among businesses as it helps in quantifying the impact of every marketing strategy of business. Marketing mix strategy is a long-term plan which is used in gaining a competitive advantage over the competitors. A robust marketing plan required research and outlining. Setting the correct elements together can be troublesome but deploying a marketing mix strategy can help to lead in the correct direction.
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