How to use empathetic marketing in your social media strategy – Born2Invest

MKT Plan

4 ways to increase social media reach and engagement

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. 

But as a small business owner, are you spending more time on social media being empathetic?

While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes. 

By empathizing with your customers, you can better serve them.

Here’s the Merriam Webster definition of empathy: “the action of (or capacity for) understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

It’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy.

Because social media offers such a great way to interact with a large audience, you should be willing to put in the time and effort to ensure your communications are not only engaging, but empathetic to what people are going through.

***
READ: The Importance of Empathy-Based Marketing, on our website.

As we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it. 

Many studies done during the pandemic are showing people want brands to be more
Source…