5 essential tips for optimizing your Google Ads Campaigns – Search Engine Land

Tips & Guides

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

SEISO Free Google Ads Audit

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of