Lack of marketing plan has hurt tourism operators – Whitehorse Star

MKT Plan

The Yukon’s border will open to B.C. residents on July 1,

By Whitehorse Star on June 23, 2020

The Yukon’s border will open to B.C. residents on July 1, but the lack of marketing by the Tourism department means local operators likely won’t see the boost in visitation they’d hoped for.

“If you’re going to make it available for B.C. residents to come up to the Yukon, you’ve got to be telling them the borders are opening, you’ve got to be advertising to them and be providing packages so they can book with some certainty,” Rich Thompson, chair of the Yukon’s Business Advisory Council, told the Star this morning.

“As long as there aren’t formal plans in place, it’s very difficult for operators to plan and make bookings; in fact, it’s impossible.”

The Yukon border will open to B.C. residents on Canada Day as the territory launches stage two of its reopening plan.

The border opening provided some hope to tourism operators that they might see some visitor traffic in the latter half of this summer.

Neil Hartling, chair of the Tourism Industry Association of Yukon, told the
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