Fine-tune your marketing plan – LP Gas magazine

MKT Plan
Many current and prospective customers will want to conduct all business with you online. Photo: marchmeena29/iStock / Getty Images Plus/Getty Images.

Many current and prospective customers will want to conduct all business with you online. Photo: marchmeena29/iStock / Getty Images Plus/Getty Images

As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed. Here are some changes for which you can prepare.

Shopping online and through web-based apps has accelerated and become routine for many more people. Early reports for our clients show an average 18 percent increase in website traffic, and Facebook usage is up by more than 50 percent in recent months. If you were putting off updating or replacing your website, now is the time to make this investment.

Taking a professional and consistent approach to social media can also pay big dividends. Put the majority of your marketing budget into what is working for other retailers. If you don’t have the resources in-house to make a digital makeover happen, bring in a professional firm to get it done right and handle optimization long term.

Most prospective and current customers will want the ability to conduct all business with you online. Are you ready to have prospects shop for
Source…